Customer Interviews for your company site — Analysis Simplified

You’ve conducted the selection interviews – informative weren’t they will? It’s now time to put all that information absolutely in your head down on paper, and pull all of it together in a complete photo.

This article uses on from our previous content which gave tips on how to perform the selection interviews themselves. In this article we give you some feasible techniques to employ whilst examining your interviews, helping mould your results into some thing tangible.

Style your studies into a fréquentation

After interviews you’ll find that get lots of interesting thoughts and ideas bouncing around your head, but most likely in simply no clear framework. The outcomes will be much easier to understand and convey in front of large audiences if they are bought into a obvious narration.

The easiest way to do this to get this done is to put everything upon paper and after that sift through the results to generate a final single story.

Post-it notes & a white board

2. Put all the concepts, tips and studies you seen in each interview onto post-it notes (each point needs to be on its own note).
* Stay away from long content as you should be able to quickly scan this and really know what it identifies, each post-it should only contain up to 10 words and phrases.
* Please use short quotes or simple summaries if they sum up the finding well.
* Include a number or an interviewee name to the corner so you can keep track wherever each sticky came from.
* If you interviewed people from differing communities (for case in point new and returning customers) patterns will probably be easier to spot if you set a symbol to each post-it (or used coloring co-ordinated post-its) to show which group they belonged to.

After the selection interviews you’ll know the dimensions of the common topics that appear through the selection interviews, so approach the post-its around and group them accordingly.

Invest some time with this, you may find the original groupings transform over time. This can be called an ‘affinity diagram’. An advantage of using post-its is that you will notice the whole of your results at once, instead of seeing a small part on a screen any kind of time one time. Witnessing the ‘big picture’ will allow you to visualise what’s going on more easily than attempting this kind of visualisation in your head alone. Another advantage is that post-its give you the flexibility to make further more changes to the diagram if and when needed.

When you are able to, accomplish this on a white board. This has 2 advantages:

* Be capable to draw rings around the teams, and add observation where necessary.
* The post-its are likely to stick and stay to need them (rather than deciding to fall for the floor at most inopportune times).

Essentially you’re building a visual representation (almost a mind map) of the result. Once is actually visualized, you will find it’ll help to make a lot more sense.

Don’t forget for what reason you were conducting the interviews

The first article emphasized the need to have a definite goal when conducting the interviews:

“The aims of interviews are to discover:

* Users’ goals and needs.
* Just how users comprehensive tasks with your site (or would perform if functionality was available).
* What users think the site gives them (and what more they will really want/need). ”

This may act as a good framework to put on your conclusions, and should become remembered whilst conducting the analysis. But keep in mind that the beauty of interviews is their overall flexibility so if you look and feel placing an alternate focus on the results explains your findings, you can do thus.

Bounce your ideas off some other person

Stand in front side of your post-its and speak your results through with someone (or several people). Encourage issues. You will not be in a position to answer just about every question, nevertheless, you will find exactly where gaps inside your explanations are. Talking throughout your findings may also help additional clarify your opinions, and you’ll find out where the spaces are in the overall photo.

You may also locate bouncing suggestions off folks who didn’t go to the interviews useful. Observing the outcomes with somebody with a different perspective from your own can create ideas you may possibly not have considered in any other case.

Take your time

There is a first couple of hours will be stuffed with a frenzy of authoring and grouping post-its, you must then sleep on the effect. You will find the subconscious keep on taking care of the problems, and you could well find you arise with further ideas, or perhaps when going for a soak in a bath, or perhaps on the walk home… There always exists further bits to add, and changes to be made to your affinity diagram.

Growing your conclusions from selection interviews is like making a photograph by hand. It takes some if you buzz through the procedure then the end result is not as it should be. Spend some time over the every single stage, you will possess been given a phenomenal amount info to procedure during the selection interviews, so ensure anything relevant gets down and a clear general message has the ability to develop.


Once you’re done it merely requires leaves the ‘simple’ matter of:

* Producing whatever adjustments are required to your site
5. Producing gentes
* Checking out problems with your site
5. Directing fresh design principles

another one of your thousands of complications interviews can feed amazingly useful data into Require “small” complications might be possible knowing your hard work can pay off arrive go live.

As i have said in the previous content “interviews are an easy way to find complex information about your users”, remember more efforts is needed than expected to get those terrific results.