Customer Interviews for your web site — Analysis Simple

You’ve conducted the selection interviews – enlightening weren’t they? It’s now time to put everything information could in your head down on paper, and pull all this together right into a complete picture.

This article uses on from your previous document which provided tips on how to execute the selection interviews themselves. Here we give you some practical techniques to use whilst studying your selection interviews, helping mildew your results into something tangible.

Sort your results into a lien

After selection interviews you’ll find that curious about lots of interesting thoughts and ideas moving around your mind, but most likely in no clear composition. The outcomes will be much easier to understand and convey in front of large audiences if they are ordered into a very clear narration.

The best way to do this to get this done is to set everything down on paper and then sift through the results to create a final single story.

Sticky notes & a white colored board

2. Put all the concepts, suggestions and conclusions you found in each interview onto sticky notes (each point needs to be on its own note).
* Try to avoid long content as you’ll need to be able to quickly scan this and really know what it identifies, each post-it should only contain about 10 terms.
* Please use brief quotes or simple summaries if that they sum up the finding well.
* Put a number or perhaps an interviewee name to the corner so that you can keep track just where each post-it came from.
* If you interviewed people right from differing categories (for model new and returning customers) patterns will be easier to spot if you set a symbol on each post-it (or used color co-ordinated post-its) to show which usually group that they belonged to.

After the selection interviews you’ll know the common themes that look through the selection interviews, so complete the post-its around and group these people accordingly.

Take your time with this, you may find the original groupings alter over time. This is called an ‘affinity diagram’. An advantage of using post-its is that you can watch the entirety of your outcomes at once, instead of seeing a small part on the screen at any one time. Experiencing the ‘big picture’ will allow you to visualise what is going on more easily than attempting this kind of visualisation in your head alone. An additional is that post-its give you the flexibility to make additionally changes to your diagram if and when needed.

In case you are able to, do that on a white board. This has 2 advantages:

* Allows you to draw rings around the groups, and add réflexion where necessary.
* The post-its will likely stick and stay where you need these people (rather than deciding to fall to the floor at most inopportune times).

Essentially you’re creating a visual manifestation (almost a mind map) of the consequence. Once it’s visualized, you will discover it’ll make a lot more sense.

Don’t forget so why you had been conducting the interviews

The first article emphasized the need to have a clear goal when conducting the interviews:

“The aims of interviews are to discover:

2. Users’ needs and goals.
* Just how users finish tasks on your site (or would carry out if features was available).
* What users believe the site presents them (and what more that they really want/need). ”

This may act as a good framework to make use of your results, and should always be remembered although conducting the analysis. But keep in mind that the advantage of interviews is definitely their flexibility so if you come to feel placing an alternative focus on the results explains your studies, you can do thus.

Bounce your ideas off another person

Stand in front side of your post-its and speak your studies through with someone (or several people). Encourage concerns. You will not be capable of answer every single question, however you will find wherever gaps in your explanations will be. Talking through your findings will likely help additional clarify your opinions, and you’ll appreciate where the gaps are within your overall photo.

You may also find bouncing tips off folks that didn’t sign up for the selection interviews useful. Finding the results with somebody with a completely different perspective from your can create ideas may very well not have considered otherwise.

Take your time

There is the first couple of several hours will be filled up with a frenzy of authoring and grouping post-its, you must then rest on the end result. You will find the subconscious help keep on taking care of the problems, and you will probably well find you wake with additional ideas, or when taking a soak in a bath, or on the walk home… There will always be further bits to add, and changes to be created to your affinity diagram.

Expanding your conclusions from interviews is like making a photograph manually ,. It takes time and if you dash off to through the process then the final result is less it should be. Invest some time over the every stage, you may have been given a phenomenal amount info to method during the interviews, so ensure all kinds of things relevant gets down and a clear total message can develop.


Once that you simply done it just leaves the ‘simple’ couple of:

* Making whatever alterations are required to your site
5. Producing matrimonios
* Checking out problems with your existing site
2. Directing new design ideas

another one with the thousands of complications interviews can feed extremely useful data into Require “small” concerns might be possible knowing the hard work will probably pay off arrive go live.

As stated in the previous content “interviews are an easy way to find in-depth information about the users”, remember more hard work is needed than expected to pull out those terrific results.