Individual Interviews for your web site – Analysis Simplified

You’ve executed the interviews – informative weren’t they will? It’s the time to put everything that information could in your head upon paper, and pull everything together right into a complete photo.

This article follows on from our previous article which gave tips on how to carry out the interviews themselves. In this article we give you some likely techniques to work with whilst examining your interviews, helping form your benefits into anything tangible.

Style your studies into a fréquentation

After selection interviews you’ll find that you’ve got lots of interesting thoughts and ideas bouncing around your face, but very likely in zero clear framework. The outcomes will be much easier to understand and convey to others if they are purchased into a very clear narration.

The easiest method to do this to do this is to set everything down on paper and sift through the results to generate a final single story.

Sticky notes & a white board

5. Put all the concepts, suggestions and conclusions you seen in each interview onto post-it notes (each point needs to be on its own note).
* Stay away from long sentences as you’ve got to be able to quickly scan this and know what it refers to, each post-it should just contain approximately 10 ideas.
* Feel free to use brief quotes or simple summaries if they will sum up the finding well.
* Put a number or an interviewee name to the corner so that you can keep track wherever each sticky came from.
2. If you interviewed people via differing communities (for example new and returning customers) patterns will be easier to spot if you set a symbol on each of your post-it (or used shade co-ordinated post-its) to show which group that they belonged to.

After the interviews you’ll know the dimensions of the common styles that seem through the selection interviews, so approach the post-its around and group all of them accordingly.

Take some time with this kind of, you may find the initial groupings change over time. This could be called a great ‘affinity diagram’. An advantage of using post-its is that you will see the entirety of your benefits at once, rather than seeing a tiny part on the screen any kind of time one time. Looking at the ‘big picture’ can help you visualise the proceedings more easily than attempting this kind of visualisation in your mind alone. Another advantage is that post-its give you the overall flexibility to make additional changes to the diagram whenever needed.

Should you be able to, do that on a white colored board. It has 2 advantages:

* You possibly can draw jewelry around the teams, and add observation where needed.
* The post-its are likely to stick and stay to need all of them (rather than deciding to fall towards the floor at the most inopportune times).

Essentially you’re building a visual counsel (almost a mind map) of the final result. Once they have visualized, you will find it’ll make a lot more good sense.

Don’t forget as to why you had been conducting the interviews

The first document emphasized the need to have a definite goal when conducting the interviews:

“The aims of interviews in order to discover:

2. Users’ needs and goals.
* Just how users finished tasks on your site (or would perform if features was available).
* What users believe the site presents them (and what more they really want/need). ”

This could act as a useful framework to work with your conclusions, and should become remembered whilst conducting the analysis. Nonetheless keep in mind that the advantage of interviews is usually their overall flexibility so if you think placing another solution focus on the results explains your results, you can do so.

Bounce your opinions off some other person

Stand in the front of your post-its and talk your findings through with someone (or several people). Encourage issues. You will not be capable to answer just about every question, however you will find wherever gaps in the explanations happen to be. Talking through your findings will likewise help further more clarify your opinions, and you’ll realise where the breaks are in the overall photo.

You may also locate bouncing strategies off folks that didn’t sign up for the interviews useful. Observing the results with an individual with a unique perspective from your can make ideas you do not have considered usually.

Take your time

There is a first couple of several hours will be filled with a madness of producing and grouping post-its, you should then sleep on the result. You will find the subconscious stop on focusing on the problems, and you will probably well discover you awake with even more ideas, or when having a soak in a bath, or on the walk home… There always exists further portions to add, and changes to be created to your cast diagram.

Producing your results from selection interviews is like possessing a photograph by hand. It takes as well as if you dash off to through the method then the result is much less it should be. Invest some time over the each stage, you will possess been given a phenomenal amount info to procedure during the interviews, so ensure all the things relevant gets down and a clear overall message has the ability to develop.


Once occur to be done it just leaves the ‘simple’ couple of:

* Producing whatever adjustments are needs to your site
* Producing matrimonios
* Diagnosing problems with your site
2. Directing fresh design principles

another one of this thousands of concerns interviews can easily feed incredibly useful facts into . Require “small” complications might be made easier knowing the hard work will probably pay off arrive go live.

As stated in the previous document “interviews are an easy way to find complex information about your users”, remember more effort and hard work is needed than expected to pull out those excellent results.