Individual Interviews suitable for your web-site – Analysis Made easier

You’ve done the interviews – informative weren’t they? It’s the time to put all that information which in your head down on paper, and pull all this together in a complete picture.

This article comes after on from your previous article which gave tips on how to conduct the interviews themselves. Here we give you some possible techniques to make use of whilst examining your selection interviews, helping black mold your benefits into anything tangible.

Form your results into a lien

After interviews you’ll find that you could have lots of interesting thoughts and ideas bouncing around your brain, but perhaps in simply no clear structure. The results will be easier to understand and convey in front of large audiences if they are purchased into a crystal clear narration.

The simplest way to do this to get this done is to put everything down on paper and then sift through the results to make a final unified story.

Sticky notes & a white board

2. Put all the concepts, options and studies you found in each interview onto post-it notes (each point should be on its own note).
* Try to avoid long paragraphs as you’ll need to be able to quickly scan it and know very well what it refers to, each post-it should only contain about 10 words.
* Please use short quotes or perhaps simple summaries if they sum up the finding well.
* Give a number or perhaps an interviewee name for the corner to help you keep track just where each sticky came from.
5. If you interviewed people from differing categories (for example new and returning customers) patterns will be easier to spot if you place a symbol on each of your post-it (or used colour co-ordinated post-its) to show which will group they belonged to.

After the interviews you’ll know the dimensions of the common themes that seem through the selection interviews, so move the post-its around and group them accordingly.

Take your time with this, you may find the first groupings adjust over time. This could be called a great ‘affinity diagram’. An advantage of using post-its is that you can watch the whole of your benefits at once, rather than seeing a little part on the screen any kind of time one time. Experiencing the ‘big picture’ will assist you to visualise what’s going on more easily than attempting this kind of visualisation in your head alone. An additional is that post-its give you the versatility to make further more changes to your diagram whenever needed.

When you are able to, do this on a white colored board. This has 2 positive aspects:

* You can draw jewelry around the communities, and add annotations where necessary.
* The post-its will probably stick and stay where you need them (rather than deciding to fall to the floor at most inopportune times).

Essentially you’re building a visual counsel (almost a mind map) of the consequence. Once really visualized, you’ll find it’ll produce a lot more perception.

Don’t forget how come you were conducting the interviews

The first document emphasized the necessity to have an obvious goal once conducting the interviews:

“The aims of interviews should be discover:

5. Users’ goals and needs.
* Just how users whole tasks on your site (or would perform if efficiency was available).
* What users believe the site presents them (and what more that they really want/need). ”

This might act as a good framework to make use of your conclusions, and should become remembered even though conducting the analysis. Nevertheless keep in mind that the advantage of interviews is normally their versatility so if you feel placing an alternative focus on the results explains your results, you can do thus.

Bounce your opinions off some other person

Stand in front side of your post-its and talk your findings through with someone (or several people). Encourage queries. You will not be capable to answer every question, however, you will find in which gaps in your explanations happen to be. Talking throughout your findings will likewise help even more clarify your opinions, and you’ll comprehend where the breaks are inside your overall photo.

You may also discover bouncing recommendations off folks who didn’t sign up for the selection interviews useful. Seeing the outcomes with someone with a numerous perspective from your can generate ideas do not have considered in any other case.

Take your time

You will find the first couple of several hours will be filled up with a madness of composing and grouping post-its, you must then sleeping on the end result. You will find your subconscious will continue on focusing on the problems, and you might well locate you awaken with even more ideas, or perhaps when getting a soak within a bath, or on the walk home… There will always be further portions to add, and changes to be made to your cast diagram.

Producing your conclusions from selection interviews is like developing a photograph manually ,. It takes some if you hurry through the process then the consequence is not as it should be. Spend some time over the each stage, you could been given a phenomenal amount details to procedure during the interviews, so ensure all sorts of things relevant gets down and a clear general message will be able to develop.


Once it’s done it really leaves the ‘simple’ matter of:

* Producing whatever adjustments are required to your site
5. Producing personas
* Diagnosing problems with your current site
5. Directing fresh design concepts

another one of this thousands of concerns interviews can feed extremely useful info into . But these “small” problems might be possible knowing the hard work will pay off come go live.

As i have said in the previous article “interviews are a great way to find in-depth information about your users”, remember more attempt is needed than expected to get those fabulous results.