User Interviews for your company site – Analysis Made easier

You’ve done the selection interviews – informative weren’t that they? It’s the time to put the only thing that information absolutely in your head upon paper, and pull all this together into a complete picture.

This article employs on from our previous document which provided tips on how to conduct the selection interviews themselves. Below we give you some conceivable techniques to use whilst examining your interviews, helping shape your benefits into something tangible.

Form your studies into a narration

After selection interviews you’ll find that you will have lots of interesting thoughts and ideas moving around your face, but very likely in no clear framework. The outcomes will be better to understand and convey to others if they are bought into a clear narration.

The easiest way to do this to accomplish this is to put everything down on paper and then sift through the results to make a final single story.

Post-it notes & a light board

2. Put all the concepts, thoughts and studies you seen in each interview onto sticky notes (each point should be on its own note).
* Stay away from long paragraphs as you’ll need to be able to quickly scan this and know very well what it refers to, each sticky should simply contain up to 10 ideas.
* Feel free to use brief quotes or perhaps simple summaries if that they sum up the finding well.
* Include a number or an interviewee name to the corner so you can keep track just where each post-it came from.
2. If you interviewed people via differing groups (for case new and returning customers) patterns will be easier to place if you put a symbol on each of your post-it (or used colorway co-ordinated post-its) to show which group they will belonged to.

After the interviews you’ll know the dimensions of the common themes that appear through the selection interviews, so push the post-its around and group these people accordingly.

Take some time with this kind of, you may find the first groupings modification over time. This could be called a great ‘affinity diagram’. An advantage of using post-its is that you can see the entirety of your effects at once, rather than seeing a small part on the screen at any one time. Looking at the ‘big picture’ will allow you to visualise what’s going on more easily than attempting this visualisation in your mind alone. An additional is that post-its give you the versatility to make additionally changes to the diagram if and when needed.

If you are able to, make this happen on a white board. It has 2 positive aspects:

* You can actually draw bands around the groups, and add observation where necessary.
* The post-its are likely to stick and stay where you need these people (rather than deciding to fall for the floor at most inopportune times).

Essentially you’re building a visual counsel (almost a mind map) of the consequence. Once it has the visualized, you will find it’ll help to make a lot more feeling.

Don’t forget how come you had been conducting the interviews

The first document emphasized the need to have a clear goal when ever conducting the interviews:

“The aims of interviews are to discover:

2. Users’ needs and goals.
* Just how users whole tasks on your site (or would perform if features was available).
* What users think the site provides them (and what more they really want/need). ”

This could act as a good framework to make use of your results, and should become remembered although conducting the analysis. But keep in mind that the advantage of interviews is usually their overall flexibility so if you experience placing an alternative solution focus on the results clarifies your studies, you can do consequently.

Bounce your ideas off other people

Stand in entrance of your post-its and talk your results through with someone (or several people). Encourage issues. You will not be qualified to answer every single question, nevertheless, you will find where gaps within your explanations happen to be. Talking throughout your findings will even help further more clarify your thoughts, and you’ll know where the breaks are inside your overall photo.

You may also get bouncing strategies off men and women that didn’t go to the selection interviews useful. Seeing the results with someone with a distinct perspective from your can create ideas do not have considered otherwise.

Take your time

There is the first couple of hours will be stuffed with a frenzy of composing and collection post-its, you must then sleep on the end result. You will find your subconscious will continue on taking care of the problems, and you will probably well discover you awaken with even more ideas, or when having a soak in a bath, or on the walk home… There will always be further bits to add, and changes to be created to your affinity diagram.

Growing your results from interviews is like developing a photograph by hand. It takes time and if you rush through the process then the consequence is less it should be. Spend some time over the every stage, you’ll been given a phenomenal amount details to procedure during the selection interviews, so ensure every thing relevant gets down and a clear total message is able to develop.


Once most likely done it really leaves the ‘simple’ couple of:

* Making whatever alterations are necessary to your site
2. Producing gentes
* The diagnosis of problems with your site
2. Directing new design concepts

another one belonging to the thousands of problems interviews can feed extremely useful information into But these “small” problems might be possible knowing your hard work will pay off come go live.

As mentioned in the previous document “interviews are an easy way to find specific information about the users”, just remember that more attempt is needed than expected to take out those terrific results.